Roofing only. Nothing else.
The Roofing Marketing Agency Built to help your Dream company Thrive
Roofers Going Digital is a roofing marketing agency that works only with roofing contractors. We build and run the entire system — brand, website, SEO and AEO, Google, social media, LinkedIn and email — as one managed engine, for residential and commercial roofers across the United States. Founded and led by a commercial roofing salesman, not a generalist marketer.
Member & partner
Consult. Strategize. Execute.
Unlock Your Roofing Business’s Growth Potential With One Call
Schedule a discovery call with one of our sales consultants to see if we’re the right fit for your business. It’s the first step to a marketing strategy built for the roofing industry — not adapted from someone else’s.
- Identify key goals. Lead generation, market expansion, brand recognition — we start from what you're actually trying to move.
- Evaluate current marketing. We review what's working in your marketing today and where the room for improvement is.
- Explore your tool stack. We look at the tools you already pay for and how they can streamline your operations instead of fighting each other.
Most Roofing Companies Are Invisible Online
You do good work. Your crews show up, the jobs get done, the customers are happy. And then someone with half your experience and a better website takes the job you should have won.
That's the whole problem. It isn't craftsmanship. It's that when a homeowner or a property manager searches — or now, asks an AI assistant — for a roofer, you're not in the answer.
Most roofers land in one of these three places:
No brand, no system.
A weak or outdated website, a handful of social profiles that haven't been touched in a year, and zero visibility in local search. Marketing for roofers gets treated as a side project, so it performs like one.
Leads you rent instead of leads you own.
Door knocking, storm chasing, and bought lists your competitors bought too. When the season turns, the pipeline goes quiet. That’s what online marketing for roofers is supposed to fix — and usually doesn’t.
Six vendors, none of them talking.
A web guy, a social guy, a PPC guy, and nobody owning the number. This is where roofers digital marketing falls apart: not from a lack of tactics, from a lack of a system.
Roofers Going Digital exists because internet marketing for roofers is not a different version of marketing for dentists. Different buyer, different season, different math.
In your words
Your Challenges, Our Solutions
At RGD, our goal is to make roofers' lives easier by addressing the unique challenges they face in marketing and sales. These are the seven we built our programs around — named the way roofers name them, not the way an agency would.
Digital Marketing Complexity
One team owns brand, website, search, social and CRM, so the pieces talk to each other — not to a pile of vendors who never speak.
See the whole systemStruggling to Generate Quality Leads
We build the capture path — pages, forms, calls and follow-up — and route every lead into one place so nothing dies in a DM.
Roofing lead generationSEO Confusion
Service, city and question pages published on a schedule, plus AEO answers written for the way people ask AI assistants now.
Roofing SEO & AEOBudget Allocation Uncertainty
You see what each program does before you fund it, and reports you can actually read after. If something isn't earning its keep, we say so.
Google Ads for roofersLimited Online Visibility
Google Business Profile, maps, reviews, directories and social profiles built and kept current — so you show up where the job actually gets decided.
Social media for roofersClunky Sales Workflows
A CRM your crew will actually use: pipeline stages that match how you sell, automated follow-up, and quotes that stop falling through.
Roofing CRM & salesContent Creation Struggles
You don't write anything. We write it, design it and publish it — then reuse each piece across social, your blog and your newsletter.
Roofing newsletter outreach
Strategic Consulting for Roofing Leaders
Roofing Marketing Experts Who Sold Roofing First
Francisco "Pancho" Serrano didn't come from an agency that discovered roofing was a good vertical. He came from selling commercial roofing and coatings — quoting jobs, walking buildings, sitting across from property managers who had already told him no.
He started Roofers Going Digital in 2020 because he kept watching good roofing companies lose contracts they were qualified to win, purely because the other guy looked more legitimate online.
That background is the whole difference. We don't hand you a strategy deck and wish you luck. We're not an agency — we're a strategic consulting group that works with roofers only, and we execute the whole thing.
Meet Francisco Serrano"Francisco is a Roofing Industry juggernaut… pioneering the way forward with the Latinos En Roofing Movement… Top 1% A+"
| A general marketing agency | Roofers Going Digital | |
|---|---|---|
| Who they work with | Any industry that pays | Roofing contractors only |
| Where the team comes from | Marketing | Commercial roofing sales |
| What you get | Advice and a deck | Full execution, done for you |
| How it's structured | A menu of services | One integrated system |
| Who they answer to | Impressions and reach | Booked jobs |
The Roofing Success Formula
Digital Marketing for Roofers, Built as One System
The Roofing Success Formula is our full-stack digital growth engine for roofing companies. Five pillars — brand, lead generation, social authority, search dominance, and client retention — run as one system, fully managed by our team.
You can start with one program. Most roofers start with Foundations, because it's the launchpad everything else plugs into. But the reason this works is that the pieces talk to each other: the pages we publish get distributed on social, announced on your Google Business Profile, and mailed to your list. Nothing runs in a silo. That's what roofing digital marketing looks like when one team owns all of it.
Roofing SEO & AEO
Rank for every service, every city, and every question a customer types into Google — or asks an AI assistant.
Roofing SEO & AEO AuthorityRoofing Lead Generation
A pipeline you own, instead of leads you rent from a list your competitors already bought.
TransversalRoofing Website Design
A fast, mobile-first site built to convert visitors into booked estimates — not to win a design award.
Roofing Marketing FoundationsGoogle Ads & Local Services
Google Business Profile, the Google Verified badge, PPC and LSA — so you show up first when someone needs a roofer today.
Google Roofer GrowthSocial Media for Roofers
Daily posting across seven platforms, managed end to end. Your pages stop being a time drain.
Social Media MasteryRoofing CRM & Sales Ops
HubSpot set up around how roofing actually sells, so no lead dies in someone's inbox.
Sales OpsLinkedIn for Commercial Roofing
Get in front of the property managers, GCs and facility directors who never answer a cold call.
LinkedIn Domination StrategyRoofing Email & Newsletter
Turn the customers you already earned into repeat jobs and referrals, every month.
Roofing Newsletter OutreachRoofing Contractor Marketing for Both Sides of the Business
Commercial and residential roofing are two different businesses that happen to share a trade. Different buyer, different sales cycle, different playbook. We run both — and we don't pretend one strategy covers both.
Commercial Roofing Marketing
Your buyer is a property manager, a GC, or a facility director. They're not googling "roofer near me" at 9pm — they're on LinkedIn, they have a procurement process, and they buy from companies that look like a safe decision.
We build B2B authority: LinkedIn Sales Navigator prospecting, thought leadership content in your name, ICP-aligned account lists, and a site that survives a procurement review.
Commercial roofing marketing
Residential Roofing Marketing
Your buyer is a homeowner with a leak, a claim, or a storm. The decision window is short and the winner is whoever shows up first and looks most trustworthy.
We build local dominance: Google Business Profile, the Google Verified badge, local search, reviews, paid campaigns in your service area, and a site that turns a 2am search into a booked estimate.
Marketing for roofing companiesYour One-Stop Shop
Roofer Marketing, Fully Managed — Without You Lifting a Finger
You already have a job. Running the marketing shouldn't be a second one. Our team acts as your fractional CMO: we plan it, build it, publish it, and report on it. You approve and keep roofing.
Your One-Stop Shop
We aren't just a roofing marketing agency; our omnipresent strategy is so effective because we understand every facet of your business. By integrating consulting, marketing, and sales support, we ensure all aspects of your business work together seamlessly.
Every program feeds the next one, and all of it lands in one CRM — so a lead never waits on a hand-off between two vendors who have never met.
See how the Growth CRM ties it together
What's inside the Roofing Success Formula
Roofing Marketing Foundations
Brand book, an SEO/AEO-ready website, Google Business Profile, Analytics and Search Console configured, and six social profiles built and branded.
Replaces: a brand designer, a web developer, and the weekend you were going to spend fighting with Google.
Roofing SEO & AEO Authority
New service, location and product pages plus SEO/AEO blogs published every month, distributed across social, your Google Business Profile and your newsletter. Quarterly roadmap. Ranking reports you can actually read.
Replaces: a full-time content strategist.
Google Roofer Growth
Google Business Profile managed with daily updates, Google Verified badge certification, reputation management, Google Ads, and Local Services Ads.
Replaces: a PPC agency — and whoever currently forgets to answer your reviews.
Social Media Mastery
Monthly content calendar, custom graphics, reels and carousels, daily posting across seven platforms, community management, and NAP consistency across directories.
Replaces: a social media manager and a designer.
LinkedIn Domination Strategy (commercial roofing)
Sales Navigator prospecting, ICP-aligned account lists, profile and company page optimization, thought leadership content, InMail and LinkedIn Ads.
Replaces: a B2B sales development rep.
Roofing Newsletter Outreach
Your contact database cleaned, deduplicated and segmented. Website capture forms. A branded newsletter every month. Performance reporting.
Replaces: the spreadsheet of contacts nobody has opened in two years.
No pressure on the call. We'll look at where you actually rank today, tell you what's broken, and tell you honestly whether we're the right fit. If we're not, we'll say so.
That's the point of the whole thing: roofer digital marketing that runs without you.
Trusted by roofing professionals
What Roofing Contractors Say About Working With Us
Don’t just take our word for it — hear directly from the roofing owners and operators who have partnered with us.
Reviews published on Google and LinkedIn, quoted in full and unedited.
Read our reviews on GoogleGrowth CRM Implementation
Powered by HubSpot
HubSpot transforms your roofing business with powerful lead generation and management tools. Our HubSpot partnership enhances our ability to deliver precise, tailored solutions.
In practice that means one place for every lead: the form on your website, the call from your Google Business Profile, the DM from Instagram and the reply to your newsletter all land in the same pipeline, with the follow-up already set up. We implement it, we configure it, and we keep it running — you don't get handed a login and a tutorial.
- Every lead in one pipeline, with the source attached — so you know which channel paid for itself.
- Follow-up that fires on its own: the sequence runs whether or not anyone remembered to call back.
- Quotes, deals and jobs tracked in stages that match how roofing actually sells.
- Reporting we set up and read with you, instead of a dashboard nobody opens.
Latinos En Roofing · RGDTV · Industry events
We don't just serve the roofing industry; we are a part of it!
We hold association memberships, we show up at the shows, and we run RGDTV and the Latinos En Roofing movement because this is our industry too. That's why we don't have to be briefed on what a TPO tear-off is, why storm season changes the plan, or why a commercial bid is nothing like a residential one.
It also means we're accountable in the same rooms you are. Do a bad job for a roofer and you hear about it at the next event.
NRCA member
MRCA member
RCAT member- HubSpot Partner
How We Start
The discovery call
We look at where you rank today, what your competitors are doing, and where the leaks are. You leave with a clear picture whether you hire us or not.
The plan
A prioritized roadmap: what gets fixed first, what gets built next, and what the sequence is. Built around your market and your capacity — not a template.
We execute
Our team builds, publishes and manages it. You get monthly reporting on rankings, traffic, leads and campaign performance. You approve; we run it.
Roofing Marketing FAQs
What does a roofing marketing agency do?
A roofing marketing agency handles the marketing your roofing company doesn't have time to run: your brand, your website, search rankings, Google Business Profile, paid ads, social media, and follow-up with past customers. A roofing-only agency also knows the parts nobody else does — storm season, insurance work, and how a property manager buys a commercial roof.
How do I market a roofing company?
Start with the foundation: a fast website that ranks, a fully optimized Google Business Profile, and consistent reviews. Then build content that answers what your customers actually search. Then add paid ads and social. The order matters — running ads to a website that doesn't convert is how most roofers waste their marketing budget.
How do I get roofing leads without door knocking?
By owning the channels where people already look for a roofer: local search, your Google Business Profile, your website, and your past-customer list. Bought leads get resold to your competitors. Leads that come from your own visibility are exclusive, cheaper over time, and they don't disappear when the season turns.
Do you work with commercial roofers, residential roofers, or both?
Both, with different playbooks. Residential marketing is built around local search, the Google Verified badge, reviews and speed of response. Commercial marketing is built around LinkedIn, thought leadership, and reaching property managers, GCs and facility directors directly. If you do both, we run both.
How much does roofing marketing cost?
It depends on which programs you run and the size of your market — we don't publish one price because we don't sell one package. What we will do on the discovery call is tell you what your situation actually needs and what that costs, before you commit to anything.
Let's Find Out Where You Actually Rank
No deck, no pitch. We'll pull up your market, show you where you stand against the roofers you compete with, and tell you what we'd fix first.
If we're not the right fit, we'll tell you that too.
Prefer to talk now?
(915) 222-0119info@roofersgoingdigital.comManor, TX 78653
Thanks — we got it.
We'll reach out to schedule your discovery call. If it's urgent, call(915) 222-0119.